UX Designer & Content Strategist

Bry Barton Resource Hub

UX strategy, content architecture, and web design for a real estate agent's client resource hub, guiding buyers and sellers through every stage of a home transaction.

My Role

UX Designer & Content Strategist

Duration

April-September 2026

Tools

Figma, Adobe Lightroom, Framer, Google Search Console, Google Analytics

Link

View Project

Overview

The Problem

A realtor with deep local expertise, but no digital place to share it

Bry Barton has spent years helping buyers and sellers navigate northern Colorado, but her clients' hardest questions, like what a contract term actually means, whether now is the right time to sell, or what's worth spending money on before listing, had nowhere to live outside one-off calls and emails. She needed a site that could answer those questions 24/7, and generate leads as an added bonus.

A realtor with deep local expertise, but no digital place to share it

Bry Barton has spent years helping buyers and sellers navigate northern Colorado, but her clients' hardest questions, like what a contract term actually means, whether now is the right time to sell, or what's worth spending money on before listing, had nowhere to live outside one-off calls and emails. She needed a site that could answer those questions 24/7, and generate leads as an added bonus.

Solution

A concierge resource hub that builds trust in her expertise

I proposed a client resource hub that would prioritize answering the clients' questions as the primary function. I organized the site around where a buyer or seller actually is in their journey, rather than a typical agent site built purely around listings. The site routes visitors by situation: buying, selling, relocating, or both, into a library of guides, glossaries, and calculators they can return to throughout a transaction. Lead generation wasn't the starting point, but it's a natural byproduct: a site that demonstrates Bry's expertise builds the kind of trust that converts on its own.

A concierge resource hub that builds trust in her expertise

I proposed a client resource hub that would prioritize answering the clients' questions as the primary function. I organized the site around where a buyer or seller actually is in their journey, rather than a typical agent site built purely around listings. The site routes visitors by situation: buying, selling, relocating, or both, into a library of guides, glossaries, and calculators they can return to throughout a transaction. Lead generation wasn't the starting point, but it's a natural byproduct: a site that demonstrates Bry's expertise builds the kind of trust that converts on its own.

Research

A site built for clients' specific user journeys. Four people who need this site.

Each persona built from the patterns in the questions Bry was already being asked, then checked in conversations with two other real estate agents and six people who had recently had real estate transactions, one of whom had recently relocated. This culminated in the formation of the four paths and the surfacing of five key questions. The personas shaped the specific content in the hub.

A site built for clients' specific user journeys. Four people who need this site.

Each persona built from the patterns in the questions Bry was already being asked, then checked in conversations with two other real estate agents and six people who had recently had real estate transactions, one of whom had recently relocated. This culminated in the formation of the four paths and the surfacing of five key questions. The personas shaped the specific content in the hub.

Design

Content created to answer the client's questions.

The hub routes visitors by their situation. Each hero button leads to a short, curated set of resources, and the Resource Library, one click away from every page, holds everything for anyone who wants it all.

What am I agreeing to?

Every guide and glossary entry was written and localized specifically for northern Colorado buyers and sellers. I translated terms like earnest money, contingencies, and HOA into language a first-time buyer or an out-of-state relocator could actually follow using client-facing language. Accordion structures housed the definitions so clients could access the terms they wanted and wouldn't be inundated with text blocks.

How does this work?

This question shaped the architecture of the resource pages: scannable pages with clear sections, guides with clearly labeled sequences, and information chunked into short, plain-language pieces. Downloadable resources, like the buying timeline and the glossary, serve people who prefer to mark things up by hand.

How do I get to market?

A seller's checklist and pricing and timing resources were included in the build, so an owner can see what the process involves before committing. The checklist is grouped into six clearly labeled sections, from curb appeal to photos and marketing, with "Vendor Coordinated" tags showing which items Bry's partners handle. The Seller's Guide lays out eight numbered steps and the best seasons to sell, and downloadable versions let sellers check items off by hand.

What can I afford?

An interactive mortgage calculator lets buyers run their own numbers any time and see an estimated monthly payment instantly, so they arrive with an idea of their budget. Every input is a slider, which keeps adjusting the numbers quick and easy on a phone, and the home-price slider goes up to $2 million, giving a wide range. A note that the result is an estimate makes clear the lender confirms the exact figure.

Which area will fit our lifestyle?

City and neighborhood pages follow a predictable structure, so users always know where to look and can compare places side by side. Each includes features that help them understand the area, including school district resources, commute and drive times, and details like what it feels like to live there, who lives there and what's nearby, so they get a feel for the place before they ever visit.

Results

A site that answers client questions and builds trust

The site launched with a resource library covering step-by-step buying and selling guides, a contract terms glossary, a seller prep checklist, and neighborhood guides across five northern Colorado communities. Pages outlining Bry's background and her process were also included as well as thoughtfully placed CTAs so clients can get in touch for the next stage of their journey.
Before launch, I tested the site in five sessions, two moderated and three unmoderated, using six tasks that covered orientation, finding a neighborhood, learning about buying and selling, reaching Bry, and checking trust. Testing showed that some users went back to the homepage or footer to switch paths, so I added a journey section to the main Resource Library page, making the site easier to navigate without returning to the homepage.
In Google search (Search Console, August 3 through early October 2026), the site appeared 548 times and earned 12 clicks, a 2.2% click-through rate at an average position of about 39.5, roughly page four. The site isn't yet linked from Bry's real estate profile, so these figures are a baseline for search alone, not a performance result. I'll update them once the link is live.

What's Next

Ongoing content additions, paced to real client needs

Per the original plan, additional resources roll out over time based on the questions Bry's clients are actually asking, rather than shipping everything at once, keeping the library accurate and relevant as it grows.
With more testing, I'd like to see whether adding the journey links to other pages reduces the number of clicks needed to reach the information users are looking for, and gather more evidence on whether the home-price slider is as easy to use on mobile as I intended.

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